Maximum precision as a passion
Made in Germany since 1920 – this is what Feintechnik stands for. Besides serial production under its own, long-term brand name, croma®, the company is a private label specialist – from the idea, through development, to production and sales of razors and razor blades.
In the scope of a mutual CI development process, value fields and convictions were defined to help Feintechnik's management break down its strategic and operative goals on a behavioural level. A contemporary corporate design, which consistently reflects the results of this CI work, was the visible result of a complex process that involved all of the company's departments.
A refresh of the internal croma® brand was the logical consequence, as was a continuation of the comprehensive branding work.